SU Newhouse | PR Writing - Summer 2025
In Summer 2025, I enrolled in a public relations writing course where I served as a hypothetical PR professional for the McLaren Formula 1 Racing Team. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in the S.I. Newhouse School of Public Communications at Syracuse University. All information is intended to be sourced appropriately.
Assignment: Create one persona that you feel best reflects your company's audience/customers.
Assignment: A one-page word document fact sheet for your organization. This is a piece that would accompany your news release to get straight to the point.
Assignment: Craft a news release based on the information from the fact sheet informing the media of the planned event.
Assignment: Conduct research on your chosen corporation regarding its diversity, accessibility, equity and inclusion initiatives and the issues your company cares about.
Assignment: Use BREVO to create an e-newsletter utilizing all of the elements we discussed in lecture.
Assignment: Build an IMC campaign using your company's news.
Assignment: Conduct research on your chosen corporation and create a media pitch with relevant contacts.
Assignment: Create a media briefing based on the crisis or event provided to your group in lecture.
Assignment: Explore and identify an opportunity for your company to news jack a moment. Mock a social media post to illustrate what that post would look like.